What this service covers
People forget taglines; they remember how you made them feel. I build that feeling deliberately — a clear point of view, a consistent voice, and stories proofed against real customer language gathered from reviews, interviews, and support tickets.
Ideal for launches, rebrands, and established names that have outgrown their old words. You’ll finish with a usable voice system, not just a slogan.
- Brand voice guides with tone, vocabulary and examples
- Origin stories, about pages and manifesto copy
- Campaign narratives across launch, email and social
- Message testing against real customer interviews
Scoped per project · typical rebrand voice work 4–6 weeks
How a brand finds its voice
Voice discovery
Stakeholder interviews, customer reviews, and competitor reading to find the gap only you can own.
Story framework
A one-page narrative spine — who you serve, what changes, why it matters — approved before any copy.
Voice in action
Headlines, pages and campaign lines written in the new voice, with a guide so your team can keep it alive.
“Clara gave our little label a voice twice its size. Stockists quote our own copy back to us.”
—Founder, Fern & Field Skincare
See it in action: the Fern & Field rebrand story.
View case study